I’ve got a lot of big things planned for Haunt Jaunts in addition to my Haunt Jaunts Monetizing Project. Well, I should say related to that. One of them was ramping up my ads…the ones I put out there, not the ones I publish to try and earn money.
Yesterday I got to messing around with Facebook ads. I’ve tinkered with them before, but I never actually placed one. Yesterday I did –but I sort of messed up.
As is usually how I operate, I got a little confused. I put in $30.00 for the amount I wanted to spend. I thought it meant the per month amount you wanted to spend.
Something gnawed at me after and told me to go back and double check what I’d just done. To my horror I discovered I’d specified I wanted to spend $30 per day on an ad campaign!
Gulp! It’s not that much money for a business with a dedicated ad revenue, but for me? Whoops! That’s a little too much.
I quickly deleted the ad.
But that’s when I’d discovered my whoops had an unexpected and unintended immediate side effect: in the three minutes (if it was even that) that it took me to realize my mistake, I’d increased my Facebook page fans by 50%!
If I’ve done my math correctly, which, as this post proves, I’m prone to mistakes. Also, math is not my strong point. But I went from 76 fans to 115 just like that. (Well, just like that and $30.)
So do Facebook ads work? Apparently. And they are WAY more effective than I ever expected.
I placed another ad, this time one my budget can handle. Oh, and I did per impression ads instead of per click. That was another mistake I’d made first time around. I chose the latter instead of specifying the former. (Under Advanced Options, which I failed to click the first go around.)
So now we’ll see what kind of effect this has. How many more fans will the cheaper ads bring to HJ’s FB page? Any? How many of those fans will click through to my blog’s links? What effect will that have on my revenue streams?
Time will tell…and so will I when I have more data.
PUT IT IN PRACTICE
Have you ever posted an ad on Facebook for your business? What were the results?
If you answered no to the above: Have you ever thought about posting experimental ads just to see what might happen? What’s stopped you?
