Archive for the ‘Tips & Tricks’

Twitter Tuesdays: Great Follow Friday Advice

The past couple of Follow Fridays I’ve noticed a trend: some Tweeters were getting more personal with their #FF shout outs.

I don’t mean “personal” as in they were getting mean and nasty or anything. Maybe “specialized” would be a better word choice. Instead of just lumping a bunch of names together, they had only a couple and said something specific about each.

I’m going to use my friends Nathan and Chad as examples.

@ASTATEOFMIND

Nathan maintains the blog A State of Mind and is a great Tweeter. He really gets how Twitter works.

He’s also been one of Haunt Jaunts biggest allies on Twitter pretty much from the day he first started following. (In fact, he was so good I bestowed an HJ Best of 2009 award on him.)

Here was the #FF shout out he sent last week.

AStateOfMind #ff @HauntJaunts for writing great paranormal & ghost tours blog @sethanikeem I have no idea why but she attract people :)

He’d done something similar the week before too. I thought it, “Wow. That was nice of him to specifically point me out like that two weeks in a row. Why am I so deserving?”

But he wasn’t the only one…

@CHATEAUGRRR

Chad, aka the Crypt Kicker, runs a website called Chateau Grrr. I met him after Nathan, but from the moment we met it was also a Twitter alliance at first site.

Chad also understands the power of Twitter and social networking. He definitely rivals, if not full on surpasses, Nathan for being my biggest RT proponent.

Here was the #FF shout out he bestowed on me last Friday:

chateaugrrr #FF love: @HauntJaunts for great supernatural get-aways! @MoonSpectre for a deeper blog; @WildClawTheatre for $5 Easter Legion tix!!

Again, I was totally flattered. He’d already clinched a spot on my Top Tweeters list. That only served to make it more solid.

THE TWITIP ARTICLE

I’m always behind on reading my RSS feeds. When I finally had a chance to catch up on my TwiTips feed this past weekend, this article jumped out at me: The #1 Secret to Follow Friday Success.

Guess what it suggested doing? Exactly what Nathan and Chad were.

“By taking an extra five minutes to break apart your #ff tweets and doing individual #ff tweets instead, you’re showing your followers that you value something specific about what they’re doing. It’s another level of respect you’re paying forward to the folks you value in your Twitter stream.” ~~ Dayne Shuda (@dayneshuda), “The #1 Secret to Follow Friday Success.”~~

Nathan and Chad have now raised the benchmark. I want to make sure they don’t get lost in my #FF shuffle anymore, and I want to do the same for a couple other Tweeters I prize.

YOU DON’T HAVE TO WAIT UNTIL FRIDAY

A new, but proving to be another powerful Twitter ally, is Mommy D. (Her real name is Dinell, but Mommy D’s how I’ve come to know and think of her.)

Her para-blog is the Weekly Spectre. @MommyDsKitchen did a “just because she felt like it” #follow shout out Saturday. Between her, Chad and Nathan, the seed was planted.

This morning on Twitter I noticed one of the Trending Topics was “It’s Followback Time.” I took advantage of it to give some personalized #follow mentions to those who had taken the time to do the same for me.

Because did it play to my ego when they did it to me? You bet.

Have those Tweeters made themselves stand out in my mind? You better believe it.

Do I have a special fondness for them and will I go out of my way to RT their Tweets and such? Without a doubt.

PUT IT IN PRACTICE

Start participating in Follow Friday if you’re not already.

Keep the “pack” #FFs but give them a little extra attention by grouping similar Tweeters into like categories. (For instance, list your Fave Foodie Tweeps. Create a “#FF luv to my fave foodie Tweeps” list that you can copy and paste each week.)

Take a few moments to create a list of Tweeters you like most and who help you out most. Bestow custom #follow or #FF mentions on those Tweeters who make your list.

(This week I’m taking my own “Put it in practice” advice and making lists galore. Next Follow Friday I’ll be posting grouped and specialized #FFs. And since I should only have to copy & paste, it might even make it all go quicker! Which is another bonus: helping to make #FFs more manageable when you have a lot of followers you want to give #FF luv to!)

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Can Using Social Media Get You a Job?

Can Twitter, Facebook or LinkedIn replace a resume? Perhaps not totally, but they can definitely supplement them.

Maybe you’re more used to being warned against using social media or combining it with your personal life for fear of how it will impact your professional one. Heaven knows there’s been a lot of horror stories about people using social media inappropriately and compromising their jobs, if not losing them all together.

However, I’d like to present some examples of how social media could help you find a job.

THE GRADUATE

Today’s post was sparked by something clever I saw someone doing on Twitter. His name is Jordan Barber (@JordanBarber31) and according to his Twitter bio he’s going to graduate from Ferris State University this May with a degree in marketing. He’s also got several E-Commerce, Advertising, B2B MKTG, Direct MKTG and Sales MKTG certificates to his credit.

Now I don’t know whether Justin’s looking for a job or not, but I’ll tell you what: if he was and if I was hiring, Justin’s the kind of candidate I’d consider.

Yep, that’s right, from nothing more than glancing at his Twitter page. Why? Two reasons:

  1. His bio let me know about his background and interest in online marketing and social media, and
  2. A quick scan of his Tweets confirmed he knew how to put it all in practice.

SKILL SET

That second one in particular is important. Anybody can hop on Twitter. You type your message, you hit send, done. But Justin did something a little different.

Partly, he flattered me with an “at” mention he made of The Sociable Scribe. Here’s what it was:

#mktg441 I suggest you follow @SociableScribe SM Marketing Consultant, provides advice & assistance for today’s top social media circles!!!

I of course went to check him out when I read it. But that’s when I realized Justin was on to something for a couple more reasons:

  1. He’d posted similar Tweets to the one he made for me about other marketing and social media companies and enthusiasts. I checked them all out and ended up following them all. They were great referrals.
  2. See the hashtag he used? Smart! That shows he knows not only what they are, but how to use them effectively.

Of course there’s a lot more that goes into offering a person a job than simply being impressed by their Tweets. However, it’s practical experience Justin could refer an employer to as an example of his skills. And if I was in the position to hire it would at least prompt me to request a resume if not set up an interview right out.

And, Justin, if you read this, feel free to refer this to any potential employers. It may help them see your value in ways your resume alone might not point out.

PUT IT IN PRACTICE

If you’re looking for a job in social media, do like Justin and make sure to show off your skills.

If there’s a company you’d like to work for, follow them on whatever social media sites they’re on. Be sure to interact with them. Let them know you’re there and are passionate about their company or product.

See ways they could improve their social media presence? Let them know by doing something similar to what Justin did. @ them or DM them and ask, “Hey, have you tried [YOUR SUGGESTION HERE]“. Explain how you think that would behoove their company and why. (Make sure to be nice about it, though. Try to avoid being a know it all. Just let them know you really believe in their product or what they do and saw something that might help them. It may not lead to a job offer but it helps in the making a good impression department.)

Looking for a job in social media? Check out Mashable’s Job Board.

Related articles:

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Twitter and Facebook: Let Them Know You’re There and They Will Come

Earlier this year Karen, who’s both my friend and co-owner of Michael J. Portrait, caught some of my social media excitement.  She decided it was about time they started being more participative with the Facebook fan page they’d created a while back. She decided it really could help them get more business.

It could…if anyone knew their fan page existed.

The biggest mistake my friend is making is assuming just being more active on their Facebook fan page will net them more fans.

Facebook doesn’t work that way. Twitter’s better suited to that approach.

That’s why I wasn’t surprised when a couple of weeks passed and my friend said, “I’m really disappointed we don’t have more followers yet.”

Here’s what they’re not doing right:

  1. They’re not maintaining a blog, and
  2. There’s no link to or mention of their Facebook fan page on their website.

How is anyone supposed to fan them if they don’t know they’re there?

You know what comes to mind? The saying from the movie Field of Dreams: “If you build it, they will come.”

Something similar can be said for the social networks your company’s active on: Let your clients, fans, and readers know you’re there and they will come.

I saw a great example of letting them know where to find you when I attended a women’s business networking meeting a few weeks back. Before the meeting we all passed around our business paraphernalia. (Biz cards, brochures, pamphlets, etc.)

One woman was a rep with Oli-Co Cosmetics, LLC. In addition to business cards she also had a rack card. The first thing that caught my eye and impressed me as being smart marketing was that in addition to her company’s website her card also listed where else people could follow them online: Facebook, Twitter and on their Skin Journalist blog.

Perfect!

Except, when I went to check out both their blog and website I noticed:

  • There’s no link or icon to their Twitter and Facebook accounts from either the blog or website. I was only able to find them because I knew they existed since I saw it on the product card.
  • The company name is Oli-Co Cosmetics. The product is Régén de Peau II. Their Twitter account is @olicocosmetics, but their Facebook page is Regen de Peau II Skin Care. That has the potential to be confusing. Especially because…
  • Both their Twitter account and Facebook page refers back to their blog, and their blog has a link back to their website, but all the names don’t jive with their links. The blog’s link comes up as http://blog.oli-co.com, but on the card, Twitter and Facebook it’s link is http://blog.phoenixskinsolutions.com. Yet the product link on the card is www.regendepeau.com, but the link that comes up in the  browser is http://oli-co.com. There’s no conformity, which makes branding the product in the customer’s mind more difficult.

Simple tweaks, such as sticking with either Oli-Co Cosmetics or Régén de Peau, and making sure all links are uniform, in addition to noting their social networks on their blog and website like they do on their product card, would improve their online presence and enhance their social marketing strategy.

Another example is Maggie’s Station. Plans are in the works to revamp the blog. We’re currently in the process of shuffling it from Blogger to Wordpress, and in turn have more active Facebook and Twitter accounts. All of the above  have been inactive lately.

However, Peggy understood the importance of (a) having a blog, Twitter and Facebook in place, and (b) letting customers know they could find her on them. (She just didn’t have the time maintain them. Happens when you run a successful business. You need help from someone like me!)

But what I want to really point out is that right on her homepage she’s got “Follow us on” followed by the icons of all the places you can friend, fan, or follow Maggie’s Station. (Which for now are Twitter, Facebook, and Blogger, which will soon change to a different icon.)

That’s what you want.

Well, that and as active a blog, Twitter account, Facebook page, and whatever other social networks you’re on as possible.

PUT IT IN PRACTICE

Add links and/or icons to any social media network you’re on, including but not limited to, Facebook, Twitter, YouTube, LinkedIn, etc.

Cross-reference your social media networks as much as possible. Use your website (if applicable) as the hub that lets people know where to find all of your social media spokes.

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9 Places to Find Content for Your Blog

When I worked for Families.com, I often posted 3-5 blogs a day between Pets and Marriage. People often asked me, “How do you find that much stuff to write about?”

At that time I mostly relied on life experiences or various stories I stumbled across in the news.

For instance, our cat Tabby came along just a couple of months after I started in the Pets section at Families.com. From writing about how the little stray was adjusting to our household, to her suddenly being mean to our other cat Mr. Meow, to finding out she was “with kitten,” then nearly losing her to complications when she got spade, to her and Mr. Meow finally figuring out how to get along…wow. I was rarely short of material!

Likewise, when I started writing in Marriage, there were all kinds of controversies in the news about powerful married men, like governors and other state leaders, and their penchants for infidelity. I also had a great reader, Jade Walker, who’d often shoot me links about interesting stories which almost always sparked some sort of commentary by me.

When I started Haunt Jaunts, I sort of floundered there in the beginning. (However, it’s important to note I was still going through chemo. It wasn’t uncommon for me to have bad days, or even bad weeks, where the big event of the day was getting a shower. That’s truly all I had energy to do.)

But once I went into remission and really set my sights on providing quality content on my blog, I added a few story generating tricks to the bag of them I’d acquired during my times at Families.com. Nowadays it’s not uncommon for other bloggers to ask me, “You always seem to come up with such original story ideas. What’s your secret?”

There’s no secret. It’s more a matter of asking others whose blogging I admired the same question and seeing if their tricks worked for me.

I’ve compiled a list of all the ways that do work for me when it comes to generating ideas and finding content for my blogs. Maybe you’re already using some yourself. Maybe some will be new to you that you’ll add to your bag of tricks.

  1. Personal experiences. Even though I don’t use this one as much as I did when I first started blogging, I still use it. Take this blog, for example. It was basically sparked after I was speaking to someone at a meeting recently who said, “I don’t know how you do it. I wouldn’t know what to write about.” and I went ahead and promptly explained all the ways they could find material. I got to thinking that’d make a good blog, so…here we are! But it’s not just my personal experiences. Friends sharing their dilemmas, challenges, and triumphs also qualify.
  2. Stories I find in the news. This includes televised news broadcasts and print.
  3. TV shows. Reality TV never lets me down. I can find something to light my muse’s fire when I watch just about any of the ghost hunting TV shows. But CNBC advertised a show the other day which, if I can figure out when it’s on, might spark a post or two for this blog.
  4. Movies. On Haunt Jaunts I have a theme day called Movie Mondays. Mostly I talk about upcoming paranormal, horror, or sci fi movies that have caught my eye. (The one I’m most eager to be released is Phasma Ex Machina.) However, something seen in a movie has also been known to spark posts. (Chick flicks never failed to highlight relationship issues worth writing about when I blogged in Marriage at Families.com)
  5. Google Alerts. This is a staple in my content generating bag o’tricks. Sometimes I find ideas that can make stand alone blogs. More often I find great links to share on Twitter. (This is especially true for Haunt Jaunts.)
  6. HARO. I don’t know how I came across HARO (which is short for Help a Reporter Out), but I’d consider it a must for any blogger interested in (a) finding top notch sources for original content they’re writing about on their blog, or (b) who want to be a source and garner extra PR for their blog, firm, product or service. The first time I used it was when I wrote Haunts with Heart last Halloween on Haunt Jaunts. I wasn’t expecting anyone to pay my little blog any mind when I sent out a query looking for people who knew of Halloween events benefiting charities. I was very wrong.
  7. Other blogs. Sometimes I notice patterns developing on the blogs I follow, including the Twitterstream of Tweeters I follow. A great example of this was when National Geographic Channel aired the “Bigfoot” and “Haunted Prison” episodes of their American Paranormal series. I was reading about it everywhere. And another blogger I follow, Autumnforest of Ghost Hunting Theories, specifically sent me a link to NatGeo’s site saying I had to check it out. Which, is a good example of the power of getting to know your fellow bloggers by leaving comments on their posts. In time you develop relationships which can prove mutually beneficial, like this one was by providing me with info to keep me in the know.
  8. Comments readers leave on my blogs. Speaking of leaving comments, both Autumnforest and Jade Walker have a habit of inspiring the wordsmith in me with their observations. That’s why I always enable comments on my blogs. I’ll risk the pesky Spambots for the glimmers of wisdom and inspiration from the devotees!
  9. Holidays/important dates lists. When I worked for Families.com, I used to rely on the Brownielocks Holiday and Observance Days lists to find awareness days and theme days relevant to Pets and Marriage that I could write about. I also liked the New York Times on the Web’s On This Day list for the same reason.
http://hauntjaunts.net/blog/2009/10/15/haunts-with-heart/
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You Get What You Give

There’s a phenomenon on Twitter on Fridays known as Follow Fridays, a.k.a. #FF. It’s a marvelous example of the adage “you get what you give.” Which, if you don’t already know, is a key to success.

Using social media for PR purposes is all about getting recognized and getting exposure if you’re in business right? (Heck, even if you’re not in business, a lot of people use social media as a way to connect and be seen. Feeling invisible is no fun.)

But something people do FAR too often is cry, “Look at Me! Buy my stuff!”

And that’s it.

That’s no way to influence people and make friends. It’s a way to come off very self-centered and insincere. All that amounts to is a recipe for repelling people.

But if you want to attract others, you have to give what you want to get. Be it information, business, or attention.

Hence, Follow Fridays. It’s a good way to be seen, but more importantly it’s an excellent way of letting others know you see them.

By nature most people are curious. They’re going to think, “Who is this person suggesting others follow me?” They’ll check you out, and likely follow in return.

Now, you could go out there and #FF 500 people. You might increase your Twitter followers by 500 in one day.

I don’t envy you investing that kind of time to send out all those #FFs though. I’d only envy you if you genuinely had 500 Twitterers you truly cared about suggesting others followed.

See, that’s the key so many people miss. You have to be sincere. People can smell a B.S.er miles away. (Because, face it. Bullshit reeks.)

Plus, going back to the get what you give scenario: do you really want to get back B.S.?

I didn’t think so.

So find people you’d genuinely like to follow and then let them know by listing them in a #FF Tweet. I’ll give you my money back guarantee that you’ll be pleasantly surprised at what you get back in return.

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TwiTip Published “How to Get More Followers and Give Back at the Same Time”

Nathan from A State of Mind, one of my Haunt Jaunts Twitter pals, turned me on to TwiTip (Twitter Tips) a few weeks back. TwiTip is another project by ProBlogger extraordinaire Darren Rowse which specifically focuses on getting more out of Twitter.

What’s cool about TwiTip is you can learn about getting started on Twitter, getting more followers, and about using various tools and other tips in general to enhance your Twitter experience. However, if you happen to know about any of these things and have experience/knowledge which can help others, TwiTip also allows you to share that by submitting articles.

With almost 90,000 Twitter followers and over 37,000 RSS feed subscribers, that’s some mighty nice exposure. Not to mention, for someone like myself it can only help with credential/credibility building.

So I was over the moon when I got the email they’d published my article “How to Get More Followers and Give Back at the Same Time.”

Which also helps explain the jump in Twitter followers already this morning. @HauntJaunts is up almost another 20 and it’s not even a Follow Friday. That’s impressive.

And wonderful. Because my mission is to have as many Haunt Jaunts followers as possible come March 30. That’s the day I officially launched Haunt Jaunts, which was my get-off-the-couch project to help me recover from my cancer.

To celebrate Haunt Jaunts birth, as well as my second shot at life, I decided no celebration would be complete without giving thanks. That’s why for every follower HJ has on 3/30, I’ll donate five cents to the Lymphoma Research Foundation (@lymphoma).

It’s a good way to increase the followers number, yet, like I stated in the article, it’s also a good way to let people know they’re important to me in more ways than one and for more reasons than one.

PUT IT IN PRACTICE

What cause do you hold near and dear to your heart that you could do something similar with?

If funds are an issue, what else could you give back besides money that would still raise awareness for both your cause and your brand?

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