Archive for the ‘"Net"working’

Using Facebook Wisely: Savvy Social Networking

Posted in "Net"working, Facebook on August 13th 2010
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I first met my friend Dinell, who I affectionately refer to by her blogging handle of Mommy D (she edits Mommy Ds Kitchen and indulges her “dark side” on the Weekly Spectre), on Twitter. She immediately caught my attention because she’s two things I admire and highly regard in friends:

  1. She’s extremely personable
  2. She’s super savvy (especially when it comes to social media use)

She’s taught me quite a few Twitter tricks over this past year, but recently she taught me a slick new Facebook trick.

I knew that if I put an “@” before a friend’s name on my personal Facebook page it would bounce over to them and let them know I’d tagged them. I didn’t know, until Mommy D educated me, that I could do the same via Fan Pages like the ones I keep for Haunt Jaunts or Maggie’s Station.

That is an absolutely powerful tool to utilize.

It’s also why I had been preferring Twitter over Facebook. Facebook seemed like such a one-dimensional form of interacting with others. I could always go to their page and leave a note or link saying, “Hey, btw, I wrote about you|you inspired|etc this…”

That was okay, but I always kind of felt like I was saying, “Hey, please give me credit for doing this….”

However, using the Mommy D approach…WOW! Now, as long as I’ve got their page as one of my faves, I can “@” mention them and it’ll just show up right on their page.

It not only lets them know I’ve mentioned them, but it lets all their fans see it too. Which can translate into more exposure for my page and possibly making new fans. Wonderful!

PUT IT IN PRACTICE

Do you have a Facebook Fan Page? Have you added other pages that you do business with or have daily dealings with to your page’s favorites?

If not, hop on it. Then start harnessing the power of this powerful social networking tool by mentioning them in your page’s wall posts!

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The Downsides of Being a Blogger-for-Hire

Posted in "Net"working, Blogging on April 12th 2010
Tags: , ,
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“For a social media consultant, you sure don’t write much on your own blog.”

It’s true. That’s one of the downsides of being a blogger-for-hire. There’s not been much time for my own blog because I’ve been super busy the last couple of weeks…

  • talking with potential new clients,
  • developing analysis & evaluation reports,
  • handling my blogging duties for both Haunt Jaunts and Maggie’s Station.

But that’s also a good thing. I’ve had a chance to hone my business mission and philosophy. I’ve also had a chance to figrue out how I’ll answer some tough questions, such as:

  1. How do you measure ROI?
  2. How much do you charge?
  3. What kind of specific services can you provide to me and my company?

To #1 my answer is: It’s a little trickier measuring ROI than you would with traditional advertising, but we can definitely figure out ways to gauge it. If you sell something and we run an Internet discount campaign separate from your regular advertising, we can measure how much response we got to that from the amount of time put in promoting it and compare how it stacked up against your traditional advertising efforts. Also, we can judge it via the parameters of how many fans/followers you’ve added in X amount of time, if interaction is increasing (more comments, likes, RTs and such), what people respond to most, etc. Basically, we have to identify what goals you want to accomplish and then we can gauge the ROI.

To #2 my answer is: I charge $30 per hour and design custom packages based on how many hours a month I estimate a social media campaign will require. For instance, I just quoted Max Muscles Cool Springs two social media campaign packages: a client’s choice two network combo pack at 20 hours a month and “The Works” 40 hour a month package. So that’s either $600 or $1,200 a month depending which choice, if any, works best for them.

To #3 my answer is: Anything. I can set up a blog, handle social networking accounts (be they big ones like Facebook and Twitter to niche or boutique ones like those found on Ning networks), identify topical influencers and interact with them, create not only a YouTube channel but also content, participate in forums, and much more. Basically, my job if you hire me to do it is to identify the top social media outlets and then cultivate them to grow your brand, message, presence, and personality.

I know what I can do and offer and I’m more confident than ever that I can deliver quality services. So I may not have had a chance to blow my own horn here much. That’s okay. I’ve always been taught to “show not tell.” That’s what I’ve been doing. Showing I know how to get a job done with the other sites I handle.

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Twitter Tuesdays: Great Follow Friday Advice

Posted in "Net"working, Tips & Tricks, Twitter on April 6th 2010
Tags: ,
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The past couple of Follow Fridays I’ve noticed a trend: some Tweeters were getting more personal with their #FF shout outs.

I don’t mean “personal” as in they were getting mean and nasty or anything. Maybe “specialized” would be a better word choice. Instead of just lumping a bunch of names together, they had only a couple and said something specific about each.

I’m going to use my friends Nathan and Chad as examples.

@ASTATEOFMIND

Nathan maintains the blog A State of Mind and is a great Tweeter. He really gets how Twitter works.

He’s also been one of Haunt Jaunts biggest allies on Twitter pretty much from the day he first started following. (In fact, he was so good I bestowed an HJ Best of 2009 award on him.)

Here was the #FF shout out he sent last week.

AStateOfMind #ff @HauntJaunts for writing great paranormal & ghost tours blog @sethanikeem I have no idea why but she attract people :)

He’d done something similar the week before too. I thought it, “Wow. That was nice of him to specifically point me out like that two weeks in a row. Why am I so deserving?”

But he wasn’t the only one…

@CHATEAUGRRR

Chad, aka the Crypt Kicker, runs a website called Chateau Grrr. I met him after Nathan, but from the moment we met it was also a Twitter alliance at first site.

Chad also understands the power of Twitter and social networking. He definitely rivals, if not full on surpasses, Nathan for being my biggest RT proponent.

Here was the #FF shout out he bestowed on me last Friday:

chateaugrrr #FF love: @HauntJaunts for great supernatural get-aways! @MoonSpectre for a deeper blog; @WildClawTheatre for $5 Easter Legion tix!!

Again, I was totally flattered. He’d already clinched a spot on my Top Tweeters list. That only served to make it more solid.

THE TWITIP ARTICLE

I’m always behind on reading my RSS feeds. When I finally had a chance to catch up on my TwiTips feed this past weekend, this article jumped out at me: The #1 Secret to Follow Friday Success.

Guess what it suggested doing? Exactly what Nathan and Chad were.

“By taking an extra five minutes to break apart your #ff tweets and doing individual #ff tweets instead, you’re showing your followers that you value something specific about what they’re doing. It’s another level of respect you’re paying forward to the folks you value in your Twitter stream.” ~~ Dayne Shuda (@dayneshuda), “The #1 Secret to Follow Friday Success.”~~

Nathan and Chad have now raised the benchmark. I want to make sure they don’t get lost in my #FF shuffle anymore, and I want to do the same for a couple other Tweeters I prize.

YOU DON’T HAVE TO WAIT UNTIL FRIDAY

A new, but proving to be another powerful Twitter ally, is Mommy D. (Her real name is Dinell, but Mommy D’s how I’ve come to know and think of her.)

Her para-blog is the Weekly Spectre. @MommyDsKitchen did a “just because she felt like it” #follow shout out Saturday. Between her, Chad and Nathan, the seed was planted.

This morning on Twitter I noticed one of the Trending Topics was “It’s Followback Time.” I took advantage of it to give some personalized #follow mentions to those who had taken the time to do the same for me.

Because did it play to my ego when they did it to me? You bet.

Have those Tweeters made themselves stand out in my mind? You better believe it.

Do I have a special fondness for them and will I go out of my way to RT their Tweets and such? Without a doubt.

PUT IT IN PRACTICE

Start participating in Follow Friday if you’re not already.

Keep the “pack” #FFs but give them a little extra attention by grouping similar Tweeters into like categories. (For instance, list your Fave Foodie Tweeps. Create a “#FF luv to my fave foodie Tweeps” list that you can copy and paste each week.)

Take a few moments to create a list of Tweeters you like most and who help you out most. Bestow custom #follow or #FF mentions on those Tweeters who make your list.

(This week I’m taking my own “Put it in practice” advice and making lists galore. Next Follow Friday I’ll be posting grouped and specialized #FFs. And since I should only have to copy & paste, it might even make it all go quicker! Which is another bonus: helping to make #FFs more manageable when you have a lot of followers you want to give #FF luv to!)

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How Many Social Networking Sites Should You Be On?

Posted in "Net"working on March 26th 2010
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Ideally, as many as possible. Realistically, how much time you have to dedicate to social networking will determine which ones you can handle.

If you’re working a day job, have kids and a spouse, it’s not likely that you’ll have a ton of extra time to devote to maintaining a blog, Twitter, Facebook, YouTube, etc. You’ll want to maximize your time and efforts. If this situation fits you, I recommend:

  • Concentrating on your blog. Interact with readers who leave comments. Worry most about keeping your posts fresh and consistent.
  • If you have time for Twitter and/or a Facebook fan page (which should be separate from your personal Facebook page), great. Interact on them as much as possible, but only as time allows. Don’t get distratced with them.
  • Same goes for other blogs. If you have time to follow other blogs and foster relationships with other bloggers, great! It can only help you. If not, don’t sweat it.

If you’re a SAHM, work part time, or for whatever reason have more flexibility in your schedule and have a wee bit more time to spend on social networking, I recommend the following:

  • Be a regular reader and leave comments on other blogs. Especially the ones that  follow you. That’s your reader base after all. You want to develop a relationship with them. But we all have those blogs we enjoy, admire and aspire to be like. Make sure to be a regular commenter on those too.
  • Spend time familiarizing yourself with Twitter and Facebook. (Also YouTube if applicable for your topic/area of interest.) Get active on whichever one suits you most. They are truly awesome resources for connecting to others, be it an audience or consumer base, resources or contacts.

If you own you’re own small business, I recommend:

  • Hiring at least a part time person to be in charge of all of your company’s social media needs, or outsourcing the tasks to someone such as myself. Part of your traditional marketing budget could easily be reallocated to such a position. A good social media savvy person will be able to bring in PR, new customers and nurture existing business at not only a lower rate than your traditional marketing budget allows for, but they’ll also do it with more personal, and therefore targeted, results.

If you own a medium or larger sized business, I recommend:

  • Definitely creating a social media position (or department) in your company, or outsourcing it. The bigger you are, the more your clients are going to want to find, track, keep up, follow, and overall have a way to interact with you. Social networking can transform your company from a cold, unapproachable monolith to a warm, beckoning oasis. People want to be warm and beckoned. They like it. And if people like it, they want to give their business, attention, and loyalty to it.

MYSPACE

I didn’t mention it above when I listed Twitter or Facebook, but MySpace is still a viable social networking site too. It’s just not as popular or well utilized anymore as Twitter or Facebook.

Put it this way, it’s kind of like Target, Walmart and Kmart. Kmart’s still around, but Target and Walmart have really emerged as consumer favorites.

That’s what’s happened in the case of Twitter and Facebook. They’ve become the preferred choices for mass social networking.

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Can Using Social Media Get You a Job?

Posted in "Net"working, Examples, Tips & Tricks, Twitter on March 18th 2010
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Can Twitter, Facebook or LinkedIn replace a resume? Perhaps not totally, but they can definitely supplement them.

Maybe you’re more used to being warned against using social media or combining it with your personal life for fear of how it will impact your professional one. Heaven knows there’s been a lot of horror stories about people using social media inappropriately and compromising their jobs, if not losing them all together.

However, I’d like to present some examples of how social media could help you find a job.

THE GRADUATE

Today’s post was sparked by something clever I saw someone doing on Twitter. His name is Jordan Barber (@JordanBarber31) and according to his Twitter bio he’s going to graduate from Ferris State University this May with a degree in marketing. He’s also got several E-Commerce, Advertising, B2B MKTG, Direct MKTG and Sales MKTG certificates to his credit.

Now I don’t know whether Justin’s looking for a job or not, but I’ll tell you what: if he was and if I was hiring, Justin’s the kind of candidate I’d consider.

Yep, that’s right, from nothing more than glancing at his Twitter page. Why? Two reasons:

  1. His bio let me know about his background and interest in online marketing and social media, and
  2. A quick scan of his Tweets confirmed he knew how to put it all in practice.

SKILL SET

That second one in particular is important. Anybody can hop on Twitter. You type your message, you hit send, done. But Justin did something a little different.

Partly, he flattered me with an “at” mention he made of The Sociable Scribe. Here’s what it was:

#mktg441 I suggest you follow @SociableScribe SM Marketing Consultant, provides advice & assistance for today’s top social media circles!!!

I of course went to check him out when I read it. But that’s when I realized Justin was on to something for a couple more reasons:

  1. He’d posted similar Tweets to the one he made for me about other marketing and social media companies and enthusiasts. I checked them all out and ended up following them all. They were great referrals.
  2. See the hashtag he used? Smart! That shows he knows not only what they are, but how to use them effectively.

Of course there’s a lot more that goes into offering a person a job than simply being impressed by their Tweets. However, it’s practical experience Justin could refer an employer to as an example of his skills. And if I was in the position to hire it would at least prompt me to request a resume if not set up an interview right out.

And, Justin, if you read this, feel free to refer this to any potential employers. It may help them see your value in ways your resume alone might not point out.

PUT IT IN PRACTICE

If you’re looking for a job in social media, do like Justin and make sure to show off your skills.

If there’s a company you’d like to work for, follow them on whatever social media sites they’re on. Be sure to interact with them. Let them know you’re there and are passionate about their company or product.

See ways they could improve their social media presence? Let them know by doing something similar to what Justin did. @ them or DM them and ask, “Hey, have you tried [YOUR SUGGESTION HERE]“. Explain how you think that would behoove their company and why. (Make sure to be nice about it, though. Try to avoid being a know it all. Just let them know you really believe in their product or what they do and saw something that might help them. It may not lead to a job offer but it helps in the making a good impression department.)

Looking for a job in social media? Check out Mashable’s Job Board.

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Twitter and Facebook: Let Them Know You’re There and They Will Come

Posted in "Net"working, Examples, Facebook, Tips & Tricks, Twitter on March 14th 2010
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Earlier this year Karen, who’s both my friend and co-owner of Michael J. Portrait, caught some of my social media excitement.  She decided it was about time they started being more participative with the Facebook fan page they’d created a while back. She decided it really could help them get more business.

It could…if anyone knew their fan page existed.

The biggest mistake my friend is making is assuming just being more active on their Facebook fan page will net them more fans.

Facebook doesn’t work that way. Twitter’s better suited to that approach.

That’s why I wasn’t surprised when a couple of weeks passed and my friend said, “I’m really disappointed we don’t have more followers yet.”

Here’s what they’re not doing right:

  1. They’re not maintaining a blog, and
  2. There’s no link to or mention of their Facebook fan page on their website.

How is anyone supposed to fan them if they don’t know they’re there?

You know what comes to mind? The saying from the movie Field of Dreams: “If you build it, they will come.”

Something similar can be said for the social networks your company’s active on: Let your clients, fans, and readers know you’re there and they will come.

I saw a great example of letting them know where to find you when I attended a women’s business networking meeting a few weeks back. Before the meeting we all passed around our business paraphernalia. (Biz cards, brochures, pamphlets, etc.)

One woman was a rep with Oli-Co Cosmetics, LLC. In addition to business cards she also had a rack card. The first thing that caught my eye and impressed me as being smart marketing was that in addition to her company’s website her card also listed where else people could follow them online: Facebook, Twitter and on their Skin Journalist blog.

Perfect!

Except, when I went to check out both their blog and website I noticed:

  • There’s no link or icon to their Twitter and Facebook accounts from either the blog or website. I was only able to find them because I knew they existed since I saw it on the product card.
  • The company name is Oli-Co Cosmetics. The product is Régén de Peau II. Their Twitter account is @olicocosmetics, but their Facebook page is Regen de Peau II Skin Care. That has the potential to be confusing. Especially because…
  • Both their Twitter account and Facebook page refers back to their blog, and their blog has a link back to their website, but all the names don’t jive with their links. The blog’s link comes up as http://blog.oli-co.com, but on the card, Twitter and Facebook it’s link is http://blog.phoenixskinsolutions.com. Yet the product link on the card is www.regendepeau.com, but the link that comes up in the  browser is http://oli-co.com. There’s no conformity, which makes branding the product in the customer’s mind more difficult.

Simple tweaks, such as sticking with either Oli-Co Cosmetics or Régén de Peau, and making sure all links are uniform, in addition to noting their social networks on their blog and website like they do on their product card, would improve their online presence and enhance their social marketing strategy.

Another example is Maggie’s Station. Plans are in the works to revamp the blog. We’re currently in the process of shuffling it from Blogger to Wordpress, and in turn have more active Facebook and Twitter accounts. All of the above  have been inactive lately.

However, Peggy understood the importance of (a) having a blog, Twitter and Facebook in place, and (b) letting customers know they could find her on them. (She just didn’t have the time maintain them. Happens when you run a successful business. You need help from someone like me!)

But what I want to really point out is that right on her homepage she’s got “Follow us on” followed by the icons of all the places you can friend, fan, or follow Maggie’s Station. (Which for now are Twitter, Facebook, and Blogger, which will soon change to a different icon.)

That’s what you want.

Well, that and as active a blog, Twitter account, Facebook page, and whatever other social networks you’re on as possible.

PUT IT IN PRACTICE

Add links and/or icons to any social media network you’re on, including but not limited to, Facebook, Twitter, YouTube, LinkedIn, etc.

Cross-reference your social media networks as much as possible. Use your website (if applicable) as the hub that lets people know where to find all of your social media spokes.

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You Get What You Give

Posted in "Net"working, Tips & Tricks, Twitter on March 5th 2010
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There’s a phenomenon on Twitter on Fridays known as Follow Fridays, a.k.a. #FF. It’s a marvelous example of the adage “you get what you give.” Which, if you don’t already know, is a key to success.

Using social media for PR purposes is all about getting recognized and getting exposure if you’re in business right? (Heck, even if you’re not in business, a lot of people use social media as a way to connect and be seen. Feeling invisible is no fun.)

But something people do FAR too often is cry, “Look at Me! Buy my stuff!”

And that’s it.

That’s no way to influence people and make friends. It’s a way to come off very self-centered and insincere. All that amounts to is a recipe for repelling people.

But if you want to attract others, you have to give what you want to get. Be it information, business, or attention.

Hence, Follow Fridays. It’s a good way to be seen, but more importantly it’s an excellent way of letting others know you see them.

By nature most people are curious. They’re going to think, “Who is this person suggesting others follow me?” They’ll check you out, and likely follow in return.

Now, you could go out there and #FF 500 people. You might increase your Twitter followers by 500 in one day.

I don’t envy you investing that kind of time to send out all those #FFs though. I’d only envy you if you genuinely had 500 Twitterers you truly cared about suggesting others followed.

See, that’s the key so many people miss. You have to be sincere. People can smell a B.S.er miles away. (Because, face it. Bullshit reeks.)

Plus, going back to the get what you give scenario: do you really want to get back B.S.?

I didn’t think so.

So find people you’d genuinely like to follow and then let them know by listing them in a #FF Tweet. I’ll give you my money back guarantee that you’ll be pleasantly surprised at what you get back in return.

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Notes from “Should Blogging Be the Hub of your Social Media Strategy?” Webinar

Posted in "Net"working, Blogging on March 4th 2010
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Well, I tuned in to the “Should Blogging be the Hub of your Social Media Strategy?” webinar put on by Compendium Blogware today, but I wasn’t able to listen to the whole thing.

I caught the first three minutes, in which they discussed how pretty much everyone uses the Big Four (Twitter, Facebook, YouTube and to some degree LinkedIn). MySpace is a dying beast.

They emphasized how everyone thinks social media is fast. It’s not. It takes a lot of time. (Yes, which is where someone like myself comes in. I can help you maximize your efforts. The speakers and the webinar host also all had products, books, and services aimed at doing the same thing.)

Anyway, next they talked about how most people approach their social media via a scattershot technique. Meaning, they post one thing on Twitter, then something else on Facebook, etc. And how blogs are just now (?) being considered a part of all of that.

Okay, I don’t buy that. I’ve noticed a lot of the people on Twitter all had a blog or website that they’re trying to promote and that’s why they’re there. Or a YouTube channel they want to highlight.

Anyway, their point was that if you don’t have a blog “hub” your social media efforts are inconsistent, inefficient, and complicated.

That’s as far as I made it. Luckily they will be sending a replay link early next week. I will listen to the whole thing then. (This week has been rife with drama and interruptions. Hopefully next week will calm down some. Either way, the link will let me listen on my own time.)

Anyway, I think they’re general consensus would be that, yes, blogging should be the hub of your social media strategy. But I also think they’ll offer suggestions for streamlining the process and making it more efficient and vital.

Wish I’d been able to tune in the whole time today to find out, but I suppose the revelation will have to wait until next week.

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TwiTip Published “How to Get More Followers and Give Back at the Same Time”

Posted in "Net"working, Blogging, Tips & Tricks, Twitter on February 23rd 2010
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Nathan from A State of Mind, one of my Haunt Jaunts Twitter pals, turned me on to TwiTip (Twitter Tips) a few weeks back. TwiTip is another project by ProBlogger extraordinaire Darren Rowse which specifically focuses on getting more out of Twitter.

What’s cool about TwiTip is you can learn about getting started on Twitter, getting more followers, and about using various tools and other tips in general to enhance your Twitter experience. However, if you happen to know about any of these things and have experience/knowledge which can help others, TwiTip also allows you to share that by submitting articles.

With almost 90,000 Twitter followers and over 37,000 RSS feed subscribers, that’s some mighty nice exposure. Not to mention, for someone like myself it can only help with credential/credibility building.

So I was over the moon when I got the email they’d published my article “How to Get More Followers and Give Back at the Same Time.”

Which also helps explain the jump in Twitter followers already this morning. @HauntJaunts is up almost another 20 and it’s not even a Follow Friday. That’s impressive.

And wonderful. Because my mission is to have as many Haunt Jaunts followers as possible come March 30. That’s the day I officially launched Haunt Jaunts, which was my get-off-the-couch project to help me recover from my cancer.

To celebrate Haunt Jaunts birth, as well as my second shot at life, I decided no celebration would be complete without giving thanks. That’s why for every follower HJ has on 3/30, I’ll donate five cents to the Lymphoma Research Foundation (@lymphoma).

It’s a good way to increase the followers number, yet, like I stated in the article, it’s also a good way to let people know they’re important to me in more ways than one and for more reasons than one.

PUT IT IN PRACTICE

What cause do you hold near and dear to your heart that you could do something similar with?

If funds are an issue, what else could you give back besides money that would still raise awareness for both your cause and your brand?

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