Archive for the ‘Blogging’

Week 1 Results of Haunt Jaunts Monetizing Project

How’s week one of my Haunt Jaunts Monetizing Project (HJMP) going?

Step 1 was to focus on Bounce Rate Redux. Part of that was doing a blog redesign. Done. There are some aspects I can still improve, but overall I have the groundwork laid.

Did it have any effect on my bounce rate? Slightly. It’s down 1% from last week.

Gotta start somewhere, right? We’ll see if I can implement a few more things to lower that even further.

One thing I’m going to try and do is focus on Step 2. (Which I’ll write about in another blog.)

However, I did see some amazing results in ad revenue. Not that I made any big money. Still in the pennies category, but I haven’t seen this kind of increase in my blog’s history before.

The ads I saw the big bump on were my Project Wonderful ads. They’ve been traveling at about $0.03 for the past week/week and a half. Which I was happy about because that was up from $0.02 for the 2 weeks prior.

However, there was a point in time when they’d been at $0.00 for almost a month. That got me very worried. For the past few months they’ve been about $0.02. A few times they’ve spiked to $0.04, even $0.05. The most they’d ever been was $0.07.

Anyway, to see it hanging in there steady at $0.03 was a-okay. It’s not much, but it’s better than $0.00!

But yesterday I about fell over when I saw $0.40 in the ad box. Say what?

I blinked several times thinking I’d misread it. Nope. 40 cents.

But today it skyrocketed to $1.10 at one point! A whole dollar! Okay, it may be nuts to get excited over $1, but if you’ve read all the way to this point I’m willing to bet you’re trying to figure out how to get your blog to do that, too.

With PW ads I can tell you hits most definitely matter. I’ve seen Haunt Jaunts’ spike this past week. (In part due to my increased SEO efforts, but also I got some help in the form of two other blogs featuring mine last week. Very nice surprise!)

As I’m writing this the ad bids have dropped to $0.70. Still, that really beats $0.03!

So now I’m going to ramp up Steps 2 and 3 of the HJMP and see what kinds of hits I can bring in and what impacts it has on my revenue streams.

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The Downsides of Being a Blogger-for-Hire

“For a social media consultant, you sure don’t write much on your own blog.”

It’s true. That’s one of the downsides of being a blogger-for-hire. There’s not been much time for my own blog because I’ve been super busy the last couple of weeks…

  • talking with potential new clients,
  • developing analysis & evaluation reports,
  • handling my blogging duties for both Haunt Jaunts and Maggie’s Station.

But that’s also a good thing. I’ve had a chance to hone my business mission and philosophy. I’ve also had a chance to figrue out how I’ll answer some tough questions, such as:

  1. How do you measure ROI?
  2. How much do you charge?
  3. What kind of specific services can you provide to me and my company?

To #1 my answer is: It’s a little trickier measuring ROI than you would with traditional advertising, but we can definitely figure out ways to gauge it. If you sell something and we run an Internet discount campaign separate from your regular advertising, we can measure how much response we got to that from the amount of time put in promoting it and compare how it stacked up against your traditional advertising efforts. Also, we can judge it via the parameters of how many fans/followers you’ve added in X amount of time, if interaction is increasing (more comments, likes, RTs and such), what people respond to most, etc. Basically, we have to identify what goals you want to accomplish and then we can gauge the ROI.

To #2 my answer is: I charge $30 per hour and design custom packages based on how many hours a month I estimate a social media campaign will require. For instance, I just quoted Max Muscles Cool Springs two social media campaign packages: a client’s choice two network combo pack at 20 hours a month and “The Works” 40 hour a month package. So that’s either $600 or $1,200 a month depending which choice, if any, works best for them.

To #3 my answer is: Anything. I can set up a blog, handle social networking accounts (be they big ones like Facebook and Twitter to niche or boutique ones like those found on Ning networks), identify topical influencers and interact with them, create not only a YouTube channel but also content, participate in forums, and much more. Basically, my job if you hire me to do it is to identify the top social media outlets and then cultivate them to grow your brand, message, presence, and personality.

I know what I can do and offer and I’m more confident than ever that I can deliver quality services. So I may not have had a chance to blow my own horn here much. That’s okay. I’ve always been taught to “show not tell.” That’s what I’ve been doing. Showing I know how to get a job done with the other sites I handle.

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Do You Have a Blogroll?

I’ve noticed, particularly with Wordpress blog bloggers, that not all include blogrolls. Which, particularly with Wordpress blogs, is understandable.

Wordpress allows users to give their blogs more of a website feel and less of a blog one. All those links on a blogroll can just add clutter and confusion to your sidebar(s).

However, it doesn’t have to be called a blogroll. It can be called:

  • Useful Sites
  • Blogs We Dig/Love/Like
  • Fresh Finds
  • Writers with Style
  • Funny Folks
  • Sassy Sirens

You catch my drift? Whatever the focus of your blog is, you can name your blogroll according to that. If it’s fitness, you can have Fit Freaks as your blogroll’s title.

In fact, the more clever you can be the better. It gives your blog more personality. (Which helps make your blog stand out.)

Also, when bloggers see their blog under your Blogs We Love listing, what do you think that does? Makes them pretty excited about your blog, and guess what? If you’re not already listed on theirs, blog world etiquette usually finds them reciprocating with a link. Sometimes they’ll even take the time to devote a post to you.

I do this a lot with Haunt Jaunts. If I find a blog, site,  podcast, personality, etc. that I’m really excited about, I take time to research them and do a write-up. Lately Haunt Jaunts has even had the good fortune to be the feature posts on some other blogs. (Ones I hadn’t featured first. Etiquette doesn’t dictate it, but I made sure to feature them in kind too. It’s just good policy.)

You want people to link to you. You want to make it on their blogroll. It has all sorts of benefits from increasing your search engine ranking to giving you free advertising and name recognizability.

But what about those “blogs” imitating websites who don’t want blogrolls? Should they still have them?

Yes.

Even if they set up a separate page for them and label them “Resources” so as not to clutter their sidebar, links are essential. It shows you know who’s who in your field or area of expertise.

Plus, no matter how you spin it, it’s just good politics. Because you always have to keep in mind that blogs are social media. (Some even would say they’re the hubs. And for many businesses this is true.)

You want to nurture and finesse your online relationships just as you would your face-to-face ones. Blogrolls provide an excellent, super easy way to do this.

PUT IT IN PRACTICE

Take a look at your blogroll (if you have one). Do you have the blogs (if applicable) of your key contacts listed? (This means any vendors, designers, webmasters, clients, etc.)

Who follows you and regularly leaves comments on your posts? Do they have blogs? Make sure to list them and acknowledge their “patronage.”

If you don’t have a blogroll, consider putting the above in place and adding one. (Even if it’s just listed as a resource.)

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9 Places to Find Content for Your Blog

When I worked for Families.com, I often posted 3-5 blogs a day between Pets and Marriage. People often asked me, “How do you find that much stuff to write about?”

At that time I mostly relied on life experiences or various stories I stumbled across in the news.

For instance, our cat Tabby came along just a couple of months after I started in the Pets section at Families.com. From writing about how the little stray was adjusting to our household, to her suddenly being mean to our other cat Mr. Meow, to finding out she was “with kitten,” then nearly losing her to complications when she got spade, to her and Mr. Meow finally figuring out how to get along…wow. I was rarely short of material!

Likewise, when I started writing in Marriage, there were all kinds of controversies in the news about powerful married men, like governors and other state leaders, and their penchants for infidelity. I also had a great reader, Jade Walker, who’d often shoot me links about interesting stories which almost always sparked some sort of commentary by me.

When I started Haunt Jaunts, I sort of floundered there in the beginning. (However, it’s important to note I was still going through chemo. It wasn’t uncommon for me to have bad days, or even bad weeks, where the big event of the day was getting a shower. That’s truly all I had energy to do.)

But once I went into remission and really set my sights on providing quality content on my blog, I added a few story generating tricks to the bag of them I’d acquired during my times at Families.com. Nowadays it’s not uncommon for other bloggers to ask me, “You always seem to come up with such original story ideas. What’s your secret?”

There’s no secret. It’s more a matter of asking others whose blogging I admired the same question and seeing if their tricks worked for me.

I’ve compiled a list of all the ways that do work for me when it comes to generating ideas and finding content for my blogs. Maybe you’re already using some yourself. Maybe some will be new to you that you’ll add to your bag of tricks.

  1. Personal experiences. Even though I don’t use this one as much as I did when I first started blogging, I still use it. Take this blog, for example. It was basically sparked after I was speaking to someone at a meeting recently who said, “I don’t know how you do it. I wouldn’t know what to write about.” and I went ahead and promptly explained all the ways they could find material. I got to thinking that’d make a good blog, so…here we are! But it’s not just my personal experiences. Friends sharing their dilemmas, challenges, and triumphs also qualify.
  2. Stories I find in the news. This includes televised news broadcasts and print.
  3. TV shows. Reality TV never lets me down. I can find something to light my muse’s fire when I watch just about any of the ghost hunting TV shows. But CNBC advertised a show the other day which, if I can figure out when it’s on, might spark a post or two for this blog.
  4. Movies. On Haunt Jaunts I have a theme day called Movie Mondays. Mostly I talk about upcoming paranormal, horror, or sci fi movies that have caught my eye. (The one I’m most eager to be released is Phasma Ex Machina.) However, something seen in a movie has also been known to spark posts. (Chick flicks never failed to highlight relationship issues worth writing about when I blogged in Marriage at Families.com)
  5. Google Alerts. This is a staple in my content generating bag o’tricks. Sometimes I find ideas that can make stand alone blogs. More often I find great links to share on Twitter. (This is especially true for Haunt Jaunts.)
  6. HARO. I don’t know how I came across HARO (which is short for Help a Reporter Out), but I’d consider it a must for any blogger interested in (a) finding top notch sources for original content they’re writing about on their blog, or (b) who want to be a source and garner extra PR for their blog, firm, product or service. The first time I used it was when I wrote Haunts with Heart last Halloween on Haunt Jaunts. I wasn’t expecting anyone to pay my little blog any mind when I sent out a query looking for people who knew of Halloween events benefiting charities. I was very wrong.
  7. Other blogs. Sometimes I notice patterns developing on the blogs I follow, including the Twitterstream of Tweeters I follow. A great example of this was when National Geographic Channel aired the “Bigfoot” and “Haunted Prison” episodes of their American Paranormal series. I was reading about it everywhere. And another blogger I follow, Autumnforest of Ghost Hunting Theories, specifically sent me a link to NatGeo’s site saying I had to check it out. Which, is a good example of the power of getting to know your fellow bloggers by leaving comments on their posts. In time you develop relationships which can prove mutually beneficial, like this one was by providing me with info to keep me in the know.
  8. Comments readers leave on my blogs. Speaking of leaving comments, both Autumnforest and Jade Walker have a habit of inspiring the wordsmith in me with their observations. That’s why I always enable comments on my blogs. I’ll risk the pesky Spambots for the glimmers of wisdom and inspiration from the devotees!
  9. Holidays/important dates lists. When I worked for Families.com, I used to rely on the Brownielocks Holiday and Observance Days lists to find awareness days and theme days relevant to Pets and Marriage that I could write about. I also liked the New York Times on the Web’s On This Day list for the same reason.
http://hauntjaunts.net/blog/2009/10/15/haunts-with-heart/
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Things to Consider When Setting up a Blog

I’m fixing to set up a new blog for Maggie’s Station. Peggy, my client, has one on Blogger but wants to switch to Wordpress.

Where you decide to “house” your blog (so to speak) is actually STEP 1 when you’ve decided that you want a blog.

Or is it? As I’m writing this I can think of some other things you might want to have in line (or at least in mind) before you set up a blog, such as:

  1. What you want your blog to do for you. PR? Promo? A place to vent? What is the purpose of your blog? The best blogs are focused. Readers know what to expect from them and that’s why they go back to them.
  2. A name. What’s your blog going to be called? This is important because it’s better if you have that in the link of your blog. For example, take the Sociable Scribe. My link is http://thesociablescribe.com. Same with Haunt Jaunts: http://hauntjaunts.net/blog. Hold off on setting up a blog until you come up with that perfect name. Think of it as an extension of your branding: if the name of your business if Cathy’s Cupcakes but your link is sweettreatsblog.com, you’re missing an opportunity to keep your name fresh in your customers’ minds.
  3. Content. What are you going to write about? This is crucial. It also plays in with the items listed above. If you just want to have a personal blog where you write about whatever, you can pretty much name it whatever and post as you please. But if your blog is in any way, shape, or form an extension of your business you better make darn sure you’re content is targeted and relevant.

PUT IT IN PRACTICE

Is your blog targeted and focused? Is it housed on the best platform for your goals? How could you enhance your blog and, by extension, your readers experience with your blog and therefor your company, product, or service?

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Notes from “Should Blogging Be the Hub of your Social Media Strategy?” Webinar

Well, I tuned in to the “Should Blogging be the Hub of your Social Media Strategy?” webinar put on by Compendium Blogware today, but I wasn’t able to listen to the whole thing.

I caught the first three minutes, in which they discussed how pretty much everyone uses the Big Four (Twitter, Facebook, YouTube and to some degree LinkedIn). MySpace is a dying beast.

They emphasized how everyone thinks social media is fast. It’s not. It takes a lot of time. (Yes, which is where someone like myself comes in. I can help you maximize your efforts. The speakers and the webinar host also all had products, books, and services aimed at doing the same thing.)

Anyway, next they talked about how most people approach their social media via a scattershot technique. Meaning, they post one thing on Twitter, then something else on Facebook, etc. And how blogs are just now (?) being considered a part of all of that.

Okay, I don’t buy that. I’ve noticed a lot of the people on Twitter all had a blog or website that they’re trying to promote and that’s why they’re there. Or a YouTube channel they want to highlight.

Anyway, their point was that if you don’t have a blog “hub” your social media efforts are inconsistent, inefficient, and complicated.

That’s as far as I made it. Luckily they will be sending a replay link early next week. I will listen to the whole thing then. (This week has been rife with drama and interruptions. Hopefully next week will calm down some. Either way, the link will let me listen on my own time.)

Anyway, I think they’re general consensus would be that, yes, blogging should be the hub of your social media strategy. But I also think they’ll offer suggestions for streamlining the process and making it more efficient and vital.

Wish I’d been able to tune in the whole time today to find out, but I suppose the revelation will have to wait until next week.

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Is Your Blog Your Social Media Hub?

I was just at a networking Meetup the other day when I told someone I view a blog as the hub for all of your social media. The way I see it, your blog is your online headquarters. It’s where all of your Twitter, Facebook, YouTube, MySpace, etc posts should branch off of.

The meat always stems from your blog, though. Or is at least the gathering point people can migrate to in order to gather more info about something they saw in a Tweet or post elsewhere.

That’s how I view it at least. But I like to keep things linear like that. Perhaps that strategy wouldn’t work for everyone or every type of situation.

This afternoon I’ll be attending a webinar called “Should Blogging be the Hub of your Social Media Strategy?”

I’m curious to see what’s said and find out if I’m way off base or right on target. I’ll of course share any findings or insights.

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TwiTip Published “How to Get More Followers and Give Back at the Same Time”

Nathan from A State of Mind, one of my Haunt Jaunts Twitter pals, turned me on to TwiTip (Twitter Tips) a few weeks back. TwiTip is another project by ProBlogger extraordinaire Darren Rowse which specifically focuses on getting more out of Twitter.

What’s cool about TwiTip is you can learn about getting started on Twitter, getting more followers, and about using various tools and other tips in general to enhance your Twitter experience. However, if you happen to know about any of these things and have experience/knowledge which can help others, TwiTip also allows you to share that by submitting articles.

With almost 90,000 Twitter followers and over 37,000 RSS feed subscribers, that’s some mighty nice exposure. Not to mention, for someone like myself it can only help with credential/credibility building.

So I was over the moon when I got the email they’d published my article “How to Get More Followers and Give Back at the Same Time.”

Which also helps explain the jump in Twitter followers already this morning. @HauntJaunts is up almost another 20 and it’s not even a Follow Friday. That’s impressive.

And wonderful. Because my mission is to have as many Haunt Jaunts followers as possible come March 30. That’s the day I officially launched Haunt Jaunts, which was my get-off-the-couch project to help me recover from my cancer.

To celebrate Haunt Jaunts birth, as well as my second shot at life, I decided no celebration would be complete without giving thanks. That’s why for every follower HJ has on 3/30, I’ll donate five cents to the Lymphoma Research Foundation (@lymphoma).

It’s a good way to increase the followers number, yet, like I stated in the article, it’s also a good way to let people know they’re important to me in more ways than one and for more reasons than one.

PUT IT IN PRACTICE

What cause do you hold near and dear to your heart that you could do something similar with?

If funds are an issue, what else could you give back besides money that would still raise awareness for both your cause and your brand?

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Launching the Sociable Scribe

I’ve been preparing to launch the Sociable Scribe for a couple of months now, but first I had to:

  • decide on a name
  • find a Wordpress theme I liked
  • come up with a tagline
  • figure out if it was just a fluke idea that would leave me after a few weeks, or if it would nag and gnaw at me until I finally relented and developed it into a blog of its own

That last one was particularly important. A few years back I’d embarked on a similar venture with the now defunct Press Scribe. It was my press release writing service. (”Your PResscription for success!” Catchy, huh?)

I always liked that name. I always liked writing press releases. I figured it made sense to start a little business.

So I went to the trouble of buying a domain and setting up a website. I advertised and even got a few clients. But then I lost interest.

If I’d only waited a little while longer before going through the motion of setting everything up, I wouldn’t have wasted so much of  my time. (If only I’d thought to set it up as a blog back then, I still might have been in business today –in a manner of speaking.)

Anyway, I didn’t want to repeat past mistakes. So I waited.

But as the weeks passed the desire grew.

The real tip off came when I started keeping an idea list for social media and PR-related blog posts. I knew once my muse started whispering writing ideas to me I had to do something with them.

And once the name came for the place to house all the ideas, and my heart started racing with excitement, I knew I was a goner.

So here I am. The Press Scribe reincarnated as the Sociable Scribe.

The About page gives you a better idea of exactly who I am and why I think I’m qualified to blog about blogging and social media networking and marketing.

I know this is just our first meeting, but if you come to like what I have to say and find yourself in need of my talents, I’m also a for-hire blogger. Details about that can be found on the Consulting Services page.

Here’s to the Sociable Scribe. May it have  a long and happy life among the other blogs in the blogosphere.

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