I’ve got a lot of big things planned for Haunt Jaunts in addition to my Haunt Jaunts Monetizing Project. Well, I should say related to that. One of them was ramping up my ads…the ones I put out there, not the ones I publish to try and earn money.
Yesterday I got to messing around with Facebook ads. I’ve tinkered with them before, but I never actually placed one. Yesterday I did –but I sort of messed up.
As is usually how I operate, I got a little confused. I put in $30.00 for the amount I wanted to spend. I thought it meant the per month amount you wanted to spend.
Something gnawed at me after and told me to go back and double check what I’d just done. To my horror I discovered I’d specified I wanted to spend $30 per day on an ad campaign!
Gulp! It’s not that much money for a business with a dedicated ad revenue, but for me? Whoops! That’s a little too much.
I quickly deleted the ad.
But that’s when I’d discovered my whoops had an unexpected and unintended immediate side effect: in the three minutes (if it was even that) that it took me to realize my mistake, I’d increased my Facebook page fans by 50%!
If I’ve done my math correctly, which, as this post proves, I’m prone to mistakes. Also, math is not my strong point. But I went from 76 fans to 115 just like that. (Well, just like that and $30.)
So do Facebook ads work? Apparently. And they are WAY more effective than I ever expected.
I placed another ad, this time one my budget can handle. Oh, and I did per impression ads instead of per click. That was another mistake I’d made first time around. I chose the latter instead of specifying the former. (Under Advanced Options, which I failed to click the first go around.)
So now we’ll see what kind of effect this has. How many more fans will the cheaper ads bring to HJ’s FB page? Any? How many of those fans will click through to my blog’s links? What effect will that have on my revenue streams?
Time will tell…and so will I when I have more data.
PUT IT IN PRACTICE
Have you ever posted an ad on Facebook for your business? What were the results?
If you answered no to the above: Have you ever thought about posting experimental ads just to see what might happen? What’s stopped you?
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Well, I’m thinking about using Facebook Ads for A State of Mind, yet I’m still working on the strategy. You see, ads are worthless if they won’t increase my sales, so I have to find a way to run the ads, and by this, increase the number of my ebooks sales.
I suggest you create a strategy – how these new fans can be turned into bigger income? What will they give you? Are they going to visit your website? You need a product, Courtney!
Hmm, why not writing an e-book about haunt jaunting? Think about it, I can publish it (make a DTP, graphic, turn it into PDF, add a unique ISBN number {yep, I do received a package from National Library yesterday, I’m officialy a publisher now}). What do you think? Contact me via email Courtney if you’ll be interested (yea, I would take 20% of the income, 80% would be still yours)
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Hey Nathan!
Oh, I have a strategy AND a product all right. Well several products. And a BIG one in the works. The FB ads were an experiment to test their potential.
CONGRATS on becoming a publisher! I’ll think over the publishing thing. Still have to look into your affiliate program also. Seems like you’ve got a lot of stuff rolling too!
Yep, a lot is rolling
. Feel free to contact me via email if you have any questions, I’m always replying to these! 
Will do! Thanks again!